In 2025, Tuwe Bora underwent a transformative rebrand, placing sustainability and heritage at the forefront of our mission. This new direction is embodied in our latest “Urithi” collection, a celebration of Kenya’s rich cultural heritage.
The Urithi collection is uniquely crafted to reflect the diverse traditions of all Kenyan tribes. From the vibrant colors and intricate patterns to the choice of materials, every piece is a testament to Kenya’s cultural wealth. What makes the Urithi collection truly special is its commitment to upcycling; each garment is made from recycled materials, ensuring that no two pieces are exactly alike. This uniqueness means that owning a piece from the Urithi collection is truly special, as replicating it would be nearly impossible.
This rebrand also includes a refreshed logo and color palette, reinforcing Tuwe Bora’s dedication to the planet. We remain committed to empowering communities and fostering sustainable practices, ensuring that every collection not only celebrates culture but also protects the environment.
Through this rebrand, Tuwe Bora continues to blend the best of tradition and innovation, creating fashion that honors both people and the planet.
.